Die cutting is a process used to generate large numbers of the same shape from a varietly of materials. The die cut shapes are called “blanks”. The shapes are cut out using specially shaped blade(s) which are bent into the desired shape and set into a strong backing, usually plywood. The result is known as a die, cutting forme, cut & crease tool or cookie cutter. The die cutting forme is then placed in a machine and the material placed into position whilst the die is pressed onto it. The great advantage is that many shapes can be produced this way often ready for further print or conversion processes such as envelopes or boxes.

It often helpful to consider a “gingerbread” cutter when thinking about die cutting forme, the cutter is a type of die which is capable of cutting out a potentially infinite amount of blanks. Each blank will be exactly the same shape and size. Producing a die cutting form is relatively quick, inexpensive and gives designers great flexibility of design.